This large scale project has allowed us to increase the functions and uses of our products. The team of the 21st Arrondissement approached us to do all the graphic design and displays for their sales office of their residential project, located in the heart of Old Montreal.
We worked closely with Gauvreau Design to materialize Prével’s vision of this project. Many sections were designed to complete this project.
Firstly we created a black wallpaper, which covered the entire ceiling - with a repetition of their logo ; we used selective coating for this process.
We then designed faux-frames depicting the different phases of project development in the same spirit as one of an art gallery. In addition to a map of the city, we reproduced large scale photographs of the city, taken by photographer Nicolas Ruel. The multiple photographs cover the walls, allowing the viewer to fall in love with the beauty of this housing project.
Lastly, we made blueprints for each unit sold. Printed in white ink on a translucent film to really « POP » from the black tinted glass, really shedding light on the most subtle of details.